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The Importance of Employer Branding

What do you think of when you hear the word brand? Is it household products such as laundry detergent? Is it hand bags and clothing? The bottom line is, branding goes beyond products. All good companies should have a brand and be aware and in control of it.

Employer branding has become a marketplace for thoughts and opinions. It is no longer a one-way type of communication, which makes branding more difficult and increases the risk of a negative presence. Employer branding is a domino effect with talent acquisition. Strong brands attract strong talent. If your company is having a difficult time with recruitment, employer branding may just be your perfect staffing solution.

The Relationship between Employer Branding and Recruitment

The brand your company has as an employer plays a significant role in recruiting and hiring efforts. Focusing on a strong brand is a perfect staffing solution. Branding can pay off in the long run as it will lead to strong talent, less recruitment efforts, and higher employee retention rates.

All employers must think like a marketer when it comes to positioning their company. Not only is a company positioned for customers, but it also needs positioned for job seekers. It is key to determine how your brand will be made attractive to job seekers, what is going to make your brand different than other companies, and what you are going to do as an employer to implement that position.

It is critical to monitor and manage online reviews and social media mentions. If your company has a lot of negative comments, it is best to evaluate and seek out solutions to these problems. Top talent will avoid companies that have a lot of dissatisfied employees, making it more difficult to find quality staff.

Negative branding can cause a lack of response in your recruitment efforts. If numerous job candidates are unresponsive, they probably are not interested in what your company has to offer. A good way to increase recruitment responses is to encourage and incentivize current employees to write about their good experience at the company.

If you notice your employee retention rate is lower than ever, you may want to reconsider your employer brand. Having strong talent within the company can increase retention and in order to gain strong talent you must have a strong employer brand.

Contact Labor Systems for Your Staffing Solutions

Are you still discovering your brand? Don’t handle your recruitment efforts alone. Labor Systems is here to help with finding the right employees for your business. We have been in the staffing agency business for more than 30 years, and take time to understand your needs before matching you with the best employees. Learn what makes Labor Systems one of the best employment services agency to work with. Contact us for staffing solutions today at 855-423-8367.